{"title":"Start Here","description":"\u003cp\u003eNot sure where to begin? Start here.\u003c\/p\u003e\n\u003cp\u003eA curated selection of our most expressive and approachable wines — designed to give you a true sense of Served by Regal.\u003c\/p\u003e","products":[{"product_id":"hurra","title":"Hurra! - Fresh White","description":"\u003cp\u003eA bright, easy-drinking white with freshness and lift. Clean, expressive, and made for warm afternoons, shared tables, and uncomplicated moments.\u003c\/p\u003e\n\u003cp data-start=\"906\" data-end=\"1091\"\u003eHurra! is a wine that captures freshness and ease. Made from Macabeo and Parellada, it reflects the lighter side of Mediterranean winemaking — clean, balanced, and quietly expressive.\u003c\/p\u003e\n\u003cp data-start=\"1098\" data-end=\"1270\"\u003eCrafted with a gentle approach, it allows the fruit and place to speak clearly, without overworking the wine. The result is something bright, honest, and easy to return to.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-start=\"1301\" data-end=\"1311\"\u003eFruit:\u003c\/strong\u003e Citrus, green apple, soft stone fruit\u003cbr data-start=\"1349\" data-end=\"1352\"\u003e\u003cstrong data-start=\"1354\" data-end=\"1366\"\u003eTexture:\u003c\/strong\u003e Light, clean, refreshing\u003cbr data-start=\"1391\" data-end=\"1394\"\u003e\u003cstrong data-start=\"1396\" data-end=\"1407\"\u003eEnergy:\u003c\/strong\u003e Crisp, lifted, effortless\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFood Pairing: \u003c\/strong\u003eSeafood, salads, grilled vegetables, light pasta or simply as an aperitif. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Celler Nessu","offers":[{"title":"Default Title","offer_id":52308262388054,"sku":null,"price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/9308\/8598\/files\/SBS07383.jpg?v=1775307424"},{"product_id":"endogen-white","title":"Endogen White — Textured White","description":"\u003cp\u003eA textured, expressive white with depth and precision. Structured yet fresh — a wine that rewards attention while remaining beautifully drinkable\u003c\/p\u003e\n\u003cp data-start=\"1289\" data-end=\"1467\"\u003eEndogen White is a wine rooted in place and precision. Made from old vine Xarel·lo, it reflects both the depth of the vineyard and a careful, thoughtful approach in the cellar.\u003c\/p\u003e\n\u003cp data-start=\"1474\" data-end=\"1693\"\u003eA combination of amphora, oak, and demijohn ageing brings structure and texture, while preserving freshness and clarity. The result is a wine that feels layered and complete — expressive, balanced, and quietly powerful.\u003c\/p\u003e\n\u003cp data-start=\"1474\" data-end=\"1693\"\u003e\u003cstrong\u003eGrape Varietal:\u003c\/strong\u003e Xarel-lo\u003c\/p\u003e\n\u003cp data-start=\"1474\" data-end=\"1693\"\u003e\u003cstrong\u003eABV:\u003c\/strong\u003e 12%\u003c\/p\u003e\n\u003cp data-start=\"1474\" data-end=\"1693\"\u003e\u003cstrong\u003eVintage: \u003c\/strong\u003e2023 \u003c\/p\u003e\n\u003cp data-start=\"1474\" data-end=\"1693\"\u003e\u003cstrong data-start=\"1724\" data-end=\"1734\"\u003eFruit:\u003c\/strong\u003e Quince, citrus peel, subtle stone fruit\u003cbr data-start=\"1774\" data-end=\"1777\"\u003e\u003cstrong data-start=\"1779\" data-end=\"1791\"\u003eTexture:\u003c\/strong\u003e Structured, layered, gently grippy\u003cbr data-start=\"1826\" data-end=\"1829\"\u003e\u003cstrong data-start=\"1831\" data-end=\"1842\"\u003eEnergy:\u003c\/strong\u003e Focused, precise, evolving in the glass\u003c\/p\u003e\n\u003cp data-start=\"1474\" data-end=\"1693\"\u003e\u003cstrong\u003eFood Pairing: \u003c\/strong\u003eGrilled fish, roasted vegetables, poultry, creamy dishes, aged cheeses. A versatile wine that works across a range of flavours.\u003c\/p\u003e","brand":"Finca Mas Perdut","offers":[{"title":"Default Title","offer_id":53033853550934,"sku":"XAEND23","price":26.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/9308\/8598\/files\/EleganthandwithEndogenwinebottle.png?v=1775319073"},{"product_id":"back-to-wine","title":"Back to Wine - Sparkling Red","description":"\u003cp\u003eA vibrant sparkling red with energy and personality. Fresh, expressive, and slightly wild. Made for sharing, music, and moments that don’t need planning.\u003c\/p\u003e\n\u003cp data-start=\"1189\" data-end=\"1398\"\u003eBack to Wine is about returning to something simple, wine as it should be. Made with a light touch and minimal intervention, it captures freshness, fruit, and energy in a way that feels immediate and alive.\u003c\/p\u003e\n\u003cp data-start=\"1405\" data-end=\"1554\"\u003eThis is not a heavy red. It’s bright, slightly wild, and designed to be opened without overthinking — with friends, food, or music in the background.\u003cstrong data-start=\"1585\" data-end=\"1595\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-start=\"1585\" data-end=\"1595\"\u003eGrape Varietal(s): \u003c\/strong\u003eTempranillo, Macabeo, Merlot, Moscatel De Alejandria\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eABV:\u003c\/strong\u003e 11.5%\u003cstrong data-start=\"1585\" data-end=\"1595\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResidual Sugar: \u003c\/strong\u003elow (\u0026lt; 2g\/l)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-start=\"1585\" data-end=\"1595\"\u003eFruit:\u003c\/strong\u003e Wild strawberry, raspberry, red cherry\u003cbr data-start=\"1634\" data-end=\"1637\"\u003e\u003cstrong data-start=\"1639\" data-end=\"1651\"\u003eTexture:\u003c\/strong\u003e Light, slightly sparkling, refreshing\u003cbr data-start=\"1689\" data-end=\"1692\"\u003e\u003cstrong data-start=\"1694\" data-end=\"1705\"\u003eEnergy:\u003c\/strong\u003e Vibrant, playful, easy to drink\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFood Pairing: \u003c\/strong\u003eCharcuterie, grilled vegetables, tomato-based dishes, hard cheeses or simply on its own.\u003c\/p\u003e","brand":"Nuria Renom","offers":[{"title":"Default Title","offer_id":52308379468118,"sku":"BTW2022","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/9308\/8598\/files\/file.jpg?v=1768184146"},{"product_id":"rosso-rubino","title":"Rosso Rubino - Expressive Red","description":"\u003cp\u003eA smooth, expressive red with softness and depth. Juicy, balanced, and made to be enjoyed with food, conversation, and slow evenings.\u003c\/p\u003e\n\u003cp data-start=\"1156\" data-end=\"1363\"\u003eRosso Rubino is a wine designed to sit comfortably at the table. Made with a focus on balance and drinkability, it brings together fruit, softness, and structure in a way that feels natural and effortless.\u003c\/p\u003e\n\u003cp data-start=\"1370\" data-end=\"1521\"\u003eIt’s not heavy or overpowering — instead, it’s the kind of red that works across moments, whether shared over dinner or opened casually without a plan.\u003c\/p\u003e\n\u003cp data-start=\"1370\" data-end=\"1521\"\u003e\u003cstrong data-start=\"1552\" data-end=\"1562\"\u003eFruit:\u003c\/strong\u003e Red cherry, plum, soft berry\u003cbr data-start=\"1591\" data-end=\"1594\"\u003e\u003cstrong data-start=\"1596\" data-end=\"1608\"\u003eTexture:\u003c\/strong\u003e Smooth, rounded, medium-bodied\u003cbr data-start=\"1639\" data-end=\"1642\"\u003e\u003cstrong data-start=\"1644\" data-end=\"1655\"\u003eEnergy:\u003c\/strong\u003e Balanced, relaxed, easy to return to\u003c\/p\u003e\n\u003cp data-start=\"1370\" data-end=\"1521\"\u003e\u003cstrong\u003eFood Pairing: \u003c\/strong\u003ePasta, grilled meats, roasted vegetables, pizza, aged cheeses, a natural partner to everyday meals.\u003c\/p\u003e","brand":"Amivini","offers":[{"title":"Default Title","offer_id":52308379533654,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/9308\/8598\/files\/file_1f4b5930-1081-4c52-ba1f-3dfa12931e14.jpg?v=1768184151"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/9308\/8598\/collections\/SBS07376.jpg?v=1775306649","url":"https:\/\/servedbyregal.myshopify.com\/collections\/start-here.oembed","provider":"Served By Regal","version":"1.0","type":"link"}